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Marketing Head

Lower Parel, Mumbai, Maharashtra, India

Job Type

Permanent

Positions

1

About the Role

• Collaborate with the leadership team to collect consumer insights and strategies for developing and
implementing marketing and branding strategies for new and existing products, internally and externally
• Lead and strengthen the marketing department with focus on developing an optimal mix of Digital and
Traditional Marketing Strategies, for identifying revenue and growth opportunities
• Identify short-term and long-term scheduling, budget, and resource needs, including the development
and management of an annual marketing budget, profit/loss projections, expenditure spending, and
other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research,
forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into
actionable insights for marketing team
• Lead the development of our Digital and Non-Digital (Traditional) marketing plans working closely with
clients, management, creative and content teams, and distribution partners, to create an effective and
efficient marketing strategy focused on growing audiences for our products and services
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control
segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product
concepts, and promotional programs to drive interest and sales

Requirements

  • Successful track record in senior marketing roles and creating marketing campaigns

  • Excellent leadership, communication, and decision-making skills

  • Experience managing both digital and traditional media including Print, OOH, ATL, BTL, PR,

  • Proven ability to plan, manage and deliver effectively on budgets

About the Company

Leapbridge is an online preschool ed-tech brand, launched by Navneet FutureTech, (Navneet Education Subsidiary), which is one of India's most trusted names in the Education Industry with a rich 60-year legacy of impacting millions of Indian families and helping them introduce their kids to the joy of learning at all ages. Leapbridge has designed a unique age-appropriate learning journey that blends digital games, lessons, interactive stories as well as home-delivered learning kits for a rich, personalized and multi-sensory learning experience.

Our vision is to be the most child-centric online preschool education brand, achieving the best learning outcomes for students and becoming the most trusted brand for parents and our teaching partners.

Our mission is to set the highest standards of teaching and to inspire pre-primary children in a way that educates, engages and entertains them helping them learn at their own pace through scientifically supported and age-appropriate lessons.

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